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See inside Cambridge’s new Urban Outfitters store




More good news for the Cambridge High Street as US brand Urban Outfitters comes to town

Urban Outfitters comes to Cambridge (46912245)
Urban Outfitters comes to Cambridge (46912245)

If you’ve missed bricks-and-mortar shopping as much as we have, brilliant news: Urban Outfitters has today (May 6) cut the ribbon on its new Cambridge store.

Bringing its unique mix of fashion, beauty, home and tech to 18-19 Sidney Street, formerly the city’s Jack Wills shop, the iconic US brand has given the building a roof to basement makeover.

“We approach each new store from a sustainable view and see what we can recreate with what is already in the premises,” explains the team. “As a result, each one of our stores are unique in the layout and the furniture. Moving into the building, we have kept a lot of its old features. However, through making the premise more spacious, we have used a lot of the leftover wood to create new features and a fresh and fun environment for our customers.” Standout design features include a staircase art installation made from repurposed timber and plaster boarding.

The setting reflects Urban Outfitters’ famously eclectic edit, with its age and gender-spanning fashion lines ranging from big-name athleisure (Juicy Couture, Champion, iets frans) and on-trend denim (BDG jeans come in all cuts and colours) through to Seventies-inspired tanks, flares and floral shirred dresses and the ingenious Urban Renewal collection of reworked vintage pieces: think cropped and gathered sweatshirt tops, collared vests made from old-school polo shirts and patchwork denim minis.

Designed to be a one-stop lifestyle shop, there’s also UO Beauty, UO Home and UO Tech in store, plus a cool and careful collection of vinyl and vintage. And, to celebrate the opening, a free-of-charge embroidery service will be available on Saturdays May 8, 15 and 22, so customers can personalise their purchases.

Founded 50 years ago by two 21-year-olds in Philadelphia, Urban Outfitters currently operates more than 200 stores in the United States, Canada and Europe yet, says the team, “still runs on its counter-cultural 1970s founding spirit”.

@urbanoutfitterseu

urbanoutfitters.com/en-gb/


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