See inside Cambridge’s new Urban Outfitters store
More good news for the Cambridge High Street as US brand Urban Outfitters comes to town
If you’ve missed bricks-and-mortar shopping as much as we have, brilliant news: Urban Outfitters has today (May 6) cut the ribbon on its new Cambridge store.
Bringing its unique mix of fashion, beauty, home and tech to 18-19 Sidney Street, formerly the city’s Jack Wills shop, the iconic US brand has given the building a roof to basement makeover.
“We approach each new store from a sustainable view and see what we can recreate with what is already in the premises,” explains the team. “As a result, each one of our stores are unique in the layout and the furniture. Moving into the building, we have kept a lot of its old features. However, through making the premise more spacious, we have used a lot of the leftover wood to create new features and a fresh and fun environment for our customers.” Standout design features include a staircase art installation made from repurposed timber and plaster boarding.
The setting reflects Urban Outfitters’ famously eclectic edit, with its age and gender-spanning fashion lines ranging from big-name athleisure (Juicy Couture, Champion, iets frans) and on-trend denim (BDG jeans come in all cuts and colours) through to Seventies-inspired tanks, flares and floral shirred dresses and the ingenious Urban Renewal collection of reworked vintage pieces: think cropped and gathered sweatshirt tops, collared vests made from old-school polo shirts and patchwork denim minis.
Designed to be a one-stop lifestyle shop, there’s also UO Beauty, UO Home and UO Tech in store, plus a cool and careful collection of vinyl and vintage. And, to celebrate the opening, a free-of-charge embroidery service will be available on Saturdays May 8, 15 and 22, so customers can personalise their purchases.
Founded 50 years ago by two 21-year-olds in Philadelphia, Urban Outfitters currently operates more than 200 stores in the United States, Canada and Europe yet, says the team, “still runs on its counter-cultural 1970s founding spirit”.
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More by this authorAlice Ryan