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Family: Go on High Street Safari in Newmarket




Follow a new, free and family-friendly trail through the town, solving mysteries and finding treasure. . .

A free interactive story-trail designed “to encourage children to walk, get engaged and most importantly, have a lot of fun,” the Bepuzzled Treasure Trail arrives in Newmarket next week.

Running right through the school holidays, from July 26 to August 22, it’s the first event from Family Trails, a new collaboration between Discover Newmarket and Love Newmarket formed to “offer a fun, interactive experience for residents and visitors alike and encourage families back into the High Street,” say organisers.

With 10 “steamtabulous” vehicles to find, families will follow Ollie the fox and Izzy the bunny on a globe-trotting, puzzle-solving voyage around the world as they search for the ultimate treasure. . .

Created by QR code trail experts High Street Safari, the treasure hunt is contactless, socially distanced and takes about 45 minutes to complete - but there’s no need to do it all in one go; you can follow the trail in stages any time during its four-week run.

When families scan each vehicle’s unique QR code they’ll learn more of Ollie and Izzy’s story and find a riddle to solve. They’ll also be able to take a unique selfie with each vehicle for a special keepsake.

Thanks to sponsorship received by Godolphin, it’s completely free to take part and families win an e-book at the end to conclude the story,

Tracey Harding, Manager at Discover Newmarket and part of Family Trails says: “We are delighted to be able to bring this interactive trail to Newmarket for families to enjoy whether they are residents or visitors to our town. This is just one of the trails that we have planned for this year to attract people into the town centre, and we hope families will have great fun in taking part.”

Paul Brown, Manager at Newmarket BID adds: “Now more than ever we need to see footfall back into the town centre so initiatives such as this helps support our shops and businesses and will bring the vibrancy back to our High Street.”

Visit bepuzzledtrail.com and follow #bepuzzledtrail, tagging in @DiscoverNKT and @LoveNewmarket to share your experiences!


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