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New: Cambridge brand Nara sells timeless style




New homeware brand Nara Cambridge is the place to go for pieces which are both fresh and forever, as found Alexandra Bishop tells Velvet

Nara Cambridge - Credit Lucie Milton Photography (55117117)
Nara Cambridge - Credit Lucie Milton Photography (55117117)

From royals to retailers, she’s spent her career promoting the world’s biggest names. So for former PR Alexandra Bishop - who once represented the Principality of Monaco, Andrew Lloyd Webber and OKA interiors - it’s a “full circle” moment to launch her own brand: luxury home accessories retailer Nara Cambridge.

Nara Cambridge (55117111)
Nara Cambridge (55117111)

Specialising in timeless styles, “sourced from designers, makers and craftspeople from around the world with a strong emphasis on quality workmanship, with many of the items handcrafted”, the Nara philosophy “is definitely buy once and buy well,” says Alexandra.

Nara Cambridge (55117114)
Nara Cambridge (55117114)

“It might sound a little dated, but it's a far more sustainable approach to living - something I'm passionate about. Just like fashion, interior trends come and go, but we try not to chase trends. We look beyond them, focusing on understated styles and motifs; classic lines which won’t date.”

Nara Cambridge (1) (55117133)
Nara Cambridge (1) (55117133)

Nara’s maiden collection, available exclusively in its online store, includes delicately embroidered table linens and hand-painted blue and white ceramics - such as the Pagoda Bowl, pictured, which, made in the Jiangxi Province of China, takes two days for an artist to decorate.

Nara Cambridge - Credit Lucie Milton Photography (55117108)
Nara Cambridge - Credit Lucie Milton Photography (55117108)

“A home should be a reflection of the personalities that live there and include objects which can be loved, and last long enough to be handed on,” adds Alexandra.”"Which is why we focus on pieces which translate across interior spaces and styles and look as fresh and relevant today as they were yesterday - and will be tomorrow.”

For more and to shop visit nara-cambridge.com.


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