Homes: New Suffolk candle brand boosts wellbeing
When she was made redundant on the very day lockdown #1 was announced, Suffolk's Clare Forrest decided to launch a home fragrance brand with purpose
Home scents have skyrocketed in popularity over the last 12 months: including to latest Kantar research, sales of scented candles, potpourri and essential oils jumped 29% in October alone.
For Suffolk’s Clare Forrest, founder of new home fragrance brand Botanical Forrest, that’s no surprise. When times are tough, as they’ve been for so many over the last year, burning a scented candle can be a real comfort, she explains.
“I started to look for ways to contribute to people’s emotional wellbeing, including my own, during Covid-19 lockdown. So many of us associate burning candles with calm and relaxation - so I started making candles.”
With signature scents including Black Fig & Vetiver, Cedar & Bergamot, Jasmine & Patchouli and Lavender & Chamomile, all Clare’s vegan-friendly candles are made from soy wax and essential oils and come in recyclable tins or glass jars. She also sells melts, plus burners handmade by a local potter.
When Clare was made redundant from her corporate job on the very March day Boris Johnson declared the first national lockdown, she took it as something of a sign. After two decades of commuting to London, she wanted to stay home in Suffolk and also to pursue something which was both positive and a personal passion.
“The brand was born of my love of scented candles – the sense of wellbeing they create and the memories they invoke,” says Clare. “Making a radical career change in your 40s can be a daunting decision. Seven months later, I am really glad I put on my brave pants and created Botanical Forrest.”
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More by this authorAlice Ryan