Style: Newmarket's best-dressed contest is back!




Could you be Newmarket’s best dressed? With capacity crowds back on the racecourse and stellar prizes to be won, the challenge is on for this summer’s July Festival Style Awards. . .

2022's Style Awards is open to all (56247392)
2022's Style Awards is open to all (56247392)

Newmarket’s Moët & Chandon July Festival is as famous for fashion as horseracing thanks to the Style Awards - the best-dressed competition back this summer and set to be bigger and better than ever.

“The Style Awards will be back on a pre-pandemic scale for the first time in three years,” explains judge Alice Ryan, editor of Velvet, media partner for the best-dressed contest. “We ran a virtual version in 2020 and, with attendance capped, a scaled-down live version in 2021. With capacity crowds back at the July Course for 2022, we’re expecting record entry numbers and, with everyone keen to have fun with fashion, we’re expecting record looks too!”

Could you be Newmarket's best dressed? Enter the Style Awards in July (56247395)
Could you be Newmarket's best dressed? Enter the Style Awards in July (56247395)

Taking place on Ladies’ Day, Thursday, July 7, the Style Awards will operate as a single, all-inclusive category, Best Dressed Racegoer, which is open to everyone on the course. As well as looking for outfits which work head to toe, suit the elegance of the occasion, and balance trends with personal style, the judges are keen to see racegoers take a sustainable approach to race-day dressing and also, with it being the Queen’s Platinum Jubilee year, to see them flying the flag for great British brands.

The all-inclusive Style Awards will run on Ladies' Day (56247400)
The all-inclusive Style Awards will run on Ladies' Day (56247400)

“We all need to be mindful of fashion’s carbon footprint, so don’t be afraid to recycle a favourite dress or separates from your wardrobe, giving them a fresh look with a different mix of accessories, or to shop for preloved, vintage or sustainable pieces,” says Alice. “You can still be inspired by the current trends, without buying everything new. And we’d love to be able to celebrate homegrown fashion and accessory brands, too: Britain is home to so much style, let’s see it on the racecourse.”

The Style Awards is returning to Newmarket's July Festival (56247315)
The Style Awards is returning to Newmarket's July Festival (56247315)

As ever, the first, second and third-placed Style Awards winners are set to receive thousands of pounds in prizes, from luxury minibreaks and dining experiences to pamper products and designer accessories - for a full rundown, see next month's Velvet.

Newmarket's July Festival is famous for fashion as well as horseracing (56247368)
Newmarket's July Festival is famous for fashion as well as horseracing (56247368)

With an unrivalled racecard and a stunning setting - set in the countryside on the outskirts of Newmarket, the July Course is backed by 200-year-old beech trees and filled with beautiful flowerbeds - “the July Festival is always a highlight of summer in our region,” adds Alice. “Come for the racing, come for the fashion and, most importantly, come for the fun!”

Tickets are booking now at thejockeyclub.co.uk/newmarket/events-tickets/.

Lucky Day

One lucky Style Awards entrant will be selected at random to win a hamperful of food, drink, fashion and pamper products courtesy of Velvet - meaning, even if you don't score a podium spot, you could take home some amazing prizes! Set to be worth more than £1,000 come race-day, here’s what’s in Velvet’s hamper already. . .

A feast for your next race-day picnic: Seggiano luxury Italian deli hamper, £100, seggiano.com

Celebrate your Style Awards win with dinner and drinks: Clayton Hotel Cambridge cocktails and three-course dinner for two, to the value of £85, claytonhotelcambridge.com

The perfect size for cards, coins and Tote tickets: Pedal & Brass handmade sustainable leather clutch purse/pouch, £40, pedalandbrass.co.uk

Arrive on the course feeling pampered (and smelling divine): Penhaligon’s Quercus Hand & Body Wash and Lotion duo, £80, penhaligons.com

No car-park picnic is complete without top coffee: Paddy & Scott’s Coffee Shop Collection, £32.59, paddyandscotts.shop

Fancy a G&T? Take your pick: Heart of Suffolk Distillery gin trio, £45, heartofsuffolkdistillery.co.uk

Ideal for keeping your picnic Pimm’s and gazpacho chilled: SHO hot/cold bottle, £26.99, and food flask, £34.99, shoreusable.com


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