Style Awards: Top outfit tips for a podium place




Alice Ryan, editor of Velvet magazine and long-time best-dressed judge, shares some advice on award-winning race-day dressing

If you’re wondering what qualifies me to share advice on race-day dressing, here it is: I’ve been judging best-dressed competitions at the races for seven years now and, in that time, have clocked up considerable experience of what works (and what doesn’t). Plus I’ve been editing women’s magazines for more than a decade, which means I’ve worked with both big fashion brands and local indie boutiques and learned lots of style lessons along the way. So, all that in mind, here are my race-day dos and don’ts.

Alice Ryan, left, judging 2018's Style Awards. Pictured with Tori Dexter, former marketing manager for Newmarket Racecourses, right. (37069048)
Alice Ryan, left, judging 2018's Style Awards. Pictured with Tori Dexter, former marketing manager for Newmarket Racecourses, right. (37069048)

DO: dress up. Opportunities to go all-out in hats and heels are few and far between. Newmarket’s July Festival is one such opportunity, so take it.

DON’T: be a slave to fashion. If it looks fabulous on the mannequin but doesn’t flatter you, forget it.

DO: build your outfit around something you love, whether it’s a colour, a print or a statement item, such as a hat or shoes. Think of this as a first piece of the jigsaw.

DON’T: forget about your smalls. Poorly chosen undies can ruin an otherwise flawless outfit.

DO: give your shoes serious thought. Over the years, we’ve seen a lot of outfits that look amazing from hat to hem, but fall short at the ankles.

DO: have fun and express yourself. If you love what you’re wearing, it shows - and the judges are more likely to love it, too.

Read more: The July Festival Style Awards has gone virtual. Here's how to enter

Festival At Home

While the racing is taking place on Newmarket’s famous July Course behind closed doors - including the famed Darley July Cup - The Jockey Club will be running July Festival At Home, a virtual event for the television and online audience. You’ll be able to get a digital racecard and watch race replays online, enter competitions on social media and download exclusive interactive content, from recipes and children’s activities to Zoom backdrops and Apres Racing Spotify playlists. See thejockeyclub.co.uk/newmarket for details.



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