Style Awards: Indie boutiques dress to impress

Planning to enter the virtual Style Awards at Newmarket’s July Festival? Six of our favourite indie boutiques recommend the perfect dress for race-day

Lara Kinnett, Martha V

“I love this dress as the print design is so bold and dynamic and the dress itself is so flattering, comfortable and on trend. Lots of ladies like their arms covered, so this lightweight dress with beautiful balloon sleeves does just that. Add an amazing hat, picking out one of the print colours, and you will rock the day in complete style and elegance too.”

Balloon-sleeve dress at Martha V (37622263)
Balloon-sleeve dress at Martha V (37622263)

* £229 at Martha V, High Street, Newmarket

Sinead O’Loghlen, Elegant Atelier

“Designer Sarah Roka, based in Italy, decided to transform the traditional man’s shirt into fresh but glamorous dresses, using luxurious cotton fabrics such as poplin with wonderful trims. This is essentially a button-through shirt dress in a fabulous print with a pleated skirt and all her pieces at Elegant Atelier come with a contrasting poplin tie belt.

“I think these dresses have a real old fashioned, film star glamour about them. I immediately thought of the Baroness in the Sound of Music when I first saw this dress. . . She didn’t get the man but boy did she dress well!”

£650, to include the belt, at Elegant Atelier, Rose Crescent, Cambridge

Pippa Sandison, Boudoir Femme

“This Ivy Puff Batik Print Dress by Danish brand Storm & Marie is a great opportunity to look fabulous as well as supporting a completely sustainable fashion brand! We love them!”

Storm & Marie Ivy Puff dress at Boudoir Femme (37622266)
Storm & Marie Ivy Puff dress at Boudoir Femme (37622266)

£170 at Boudoir Femme, King Street, Cambridge

Jess Simms-Baalham, Javelin

“This multicoloured Marella dress echoes the rainbows that have been spreading positivity across the nation for the last few months, so when better to wear it? With a crossover v-neck, cuffed sleeves and drawstring waist, it’s flattering and elegant.”

Marella dress at Javelin (37622264)
Marella dress at Javelin (37622264)

£255 at Javelin, Abbeygate Street, Bury St Edmunds

Ina Jensen, Jensen’s

“This cloud grey dress is just dreamy and super feminine. Add accessories in any colour for that extra personalised look.”

£79.99 at Jensen’s, Market Street, Ely

Jade Brock, Anna

“Primrose Park London's Tiffany dress is as comfortable as it is stylish. It's been crafted from stretch-silk, has a shirred waist to flatter any body shape and also is complete with two pockets, making it the go-to piece for wearing all day long.”

Primrose Park London Tiffany dress at Anna (37622265)
Primrose Park London Tiffany dress at Anna (37622265)

RRP £249, currently £186.75 (25% off) online at

Anna is at Abbeygate Street, Bury St Edmunds

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