Meet the Festive Makers: The Jeweller

Cambridgeshire-based jewellery and accessories brand Victoria Louise launched in 2019 with eponymous designer Victoria creating opulent and dazzling pieces perfect for festive parties and presents

What inspired you to become a jeweller?

I’ve always been creatively minded, and through the restlessness of not having a creative outlet, I decided to focus my attention on learning the art of jewellery-making, using various techniques and skills.

How has the business evolved?

It initially began as a hobby, creating jewellery for family and friends, then selling at local craft fairs, soon progressing as I ventured into the world of wedding accessories. Having noticed how unexciting and tired bridal accessories were, I desperately wanted to shake things up a little and create contemporary accessories for the modern bride!

Victoria Louise launched as a British accessories label offering luxe jewellery and couture headwear for the occasion and bridal market.

Can you tell us a little about your lovely local lifestyle store ADORN?

Having outgrown my home studio, in 2021 an opportunity arose to take on a shop space, so with my love for small independent shops and admiration for other creatives’ work I set upon launching independent British lifestyle store ADORN. From here, I make and sell my jewellery, alongside a wonderful collection of curated goods including clothing, homeware, accessories and gifts, all of which are handpicked for their design, functionality and form.

I’m so incredibly proud as ADORN recently won a Muddy Stilettos award for Best Lifestyle Store in Cambridgeshire & Suffolk!

What type of jewellery do you specialise in?

I would say that I’m best known for creating ‘statement’ earrings and modern hair accessories for occasions and brides. However, I’m now focusing on a little change in direction by looking to create a collection of ‘everyday’ transitional jewellery, specialising in charm-focused designs and layered necklaces.

How would you describe your style?

My designs are timeless and eclectic, antique-inspired but with a fresh, modern aesthetic.

I love having the creative freedom to express my individuality! Creating versatile jewellery to reflect personality is so enjoyable.

Being a female founder of two businesses is hard work but I wouldn’t want to do anything else! Having a shop space full of exciting curated goods from amazing small independent brands and talented creatives was always the dream. Supporting other designer/makers work and keeping the High Street alive with gorgeous little indie businesses is incredibly important to me, which is why I also stock my jewellery in other independent shops around the country too.

Which of your creations would make the perfect wow-factor jewellery for a glitzy Christmas party?

My ‘Dusk’ statement earrings would be the perfect Christmas party accessory as they deliver instant wow! Luxe cut glass crystals add a touch of sparkle, while the huge freshwater pearls bring the lustre.

And which piece would you like to see beneath your Christmas tree this year?

I would love to see my sterling silver T-bar necklace as it’s a classic, staple piece which is perfect for layering up with other pieces or simply worn solo.

Shop the Victoria Louise range at ADORN, 10 Great Whyte, Ramsey,and by visiting victoria-louise.co.uk or adorn-shop.co.uk