Makeup: Find your perfect purple for winter

They’ve been trending everywhere from interiors to catwalks - and now shades of plum and damson have arrived in your makeup bag. Alice Ryan finds the perfect purples

Ateh Jewel Beauty Blush of Dreams in Love Plum Plum, £25, harrods.com
Founded by Ateh Jewel - the way-paving beauty journalist who’s spent two decades campaigning for greater diversity within the industry - this brand walks the walk, with formulas to suit every skin. Enriched with moisturising aloe and mallow, this dreamily creamy blush delivers a fast and flattering flush of pigment.

Eyeko Lash Alert Lift & Curl Mascara in Purple, £17, eyeko.co.uk
Eyeko’s cult Lash Alert mascara not only lifts, curls and volumises your lashes: thanks to added caffeine and biotin, it looks after them too. Think coloured mascara is reserved solely for Eighties’ Night? Less harsh than black but bolder than brown, let this plum-purple convert you.

Anastasia Beverly Hills Fall Romance Eyeshadow Palette, £55, anastasiabeverlyhills.co.uk
From turning-leaf golds and twilight smokes to stone-fruit purples, this is autumn in an eye palette. As ever with ABH, the shadows are unrivalled in quality: packed with pigment, beautiful to blend, smooth and unshifting to wear. The colour/finish curation is savvy, too, lending itself to a myriad looks.

ICONIC London Smokey Eye Duo Kajal Eyeliner in Spiced Plum, £20, iconiclondon.com
Oh, I love this product. Whether you’re wanting subtle definition or full-on smoke, it’s both fast and flawless to use. Dual-ended, there’s a soft, chunky liner at one end and a firmer, slimmer liner at the other. Both are creamy in texture, applying without dragging and buffing out beautifully, and the dry-down is speedy, minimising risk of lid transfer.

Sigma Beauty Lip Cream in Dusty Rose, £21.95, beautybay.com
Lighter than a liquid lipstick but packing more pigment than a gloss, this silky new lip cream from US brand Sigma delivers both colour and comfort. Giving skin a little extra TLC, thanks to hydrating Vitamin E and jojoba and sunflower seed oils, it’s ideal for autumn/winter weather.

Palette London Nail Paint in Celestial Moon, £8, palettelondon.com
Inspired by a supermoon lighting up the midnight sky, this might be my favourite ever purple nail polish: deep and true yet not too dark, with a super-shiny, gel-effect finish. Like all Palette London formulas, it’s vegan, free from the infamous ‘21’ chemical nasties and infused with a clinically proven strengthening complex.