From tech-inspired facemasks to on-trend trunks, striking colognes to suave panama hats, check out our August must-have line-up for him

Reasons to be cheerful number 1: Jo Malone London’s boutique on Rose Crescent has reopened its doors. So, if you’ve been yearning for a new cologne, but are not sure if spicy, citrusy or woody notes suit your persona, pop along to see one of the expert stylists. Choose from a refined selection of carefully crafted colognes, candles and diffusers – in an array of heady scents, from mysteriously dark and distinctive Oud & Bergamot to zesty Lime Basil & Mandarin. Ready that credit card!

Jo Malone London is at 14, Rose Crescent, Cambridge, and jomalone.co.uk

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Innovative Cambridge company, DressCode, is now selling ‘geek-luxe’ face masks. Responding to the ongoing Covid-19 crisis, Andy Boothman and his inventive team (creators of the world’s first smart payment shirt, The CashCuff) have upcycled the beautiful, smooth cotton found in their tech-inspired shirts and pocket squares, to produce the range. They’ve worked closely with the NHS and frontline services to ensure the face coverings are not only effective, but also comfortable, so can be worn for several hours. The masks are washable, cost £14.99 and are available in a variety of ‘code’ designs, with 10 percent of each sale donated to the NHS.

Buy yours at dresscodeshirts.co.uk

How adorable are these matching father-and-son PJs? If you’ve got a mini-me, why not treat them to this super-soft cotton checked set by Cyberjammies, featuring a fully elasticated waist and working drawstring for a comfy, adjustable fit? They’ll be looking up to you in more ways than one!

Billy boy’s checked shorty set, £20, Billy man’s pyjama top, £25, Billy shorts, £20, at cyberjammies.co.uk

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Nail poolside cool this summer, whether jetting away somewhere exotic or making a splash in the paddling pool. Top trunk trends include Action Man camo, white stripes, bold botanicals, colour blocks and clashing prints. . .

Model shot: Batten stripe swim shorts, £35, White Stuff

Colour block trunks, £12.50, M&S

Camo swim shorts, £30, Joe Browns

Lemon motif recycled shorts, £10, Tu at Sainsbury’s

Abstract print quick dry swim shorts, £17.50, M&S

Mantaray recycled lobster print shorts, £18, Debenhams

Floral recycled swimshorts, £15, Burton Menswear