Fashion: The new brands and boutiques to shop now
Need to refresh your wardrobe for summer? Shop these lovely new Cambridge and Suffolk boutiques - and a chic swimwear brand born in Saffron Walden
Ozzie and Clementine
New online boutique Ozzie and Clementine is our latest and lasting fashion crush. A Bassingbourn-based business born out of a shared passion for beautiful clothes, Ozzie and Clementine was launched during lockdown by Sophie Bedford and Emily Pugh who have curated an elegant and breathtakingly lovely selection of bijou French brands that are well worth getting to know – including this Anais dress by FRNCH (£119). While essentially an online boutique, there are pop-ups planned and by-appointment opportunity to see and try the collections.
Iris & Violet
Iris & Violet, the lifestyle brand which launched in Stamford two years ago, has brought its signature mix of clothing, accessories and homeware to Cambridge. Opening on St Mary’s Passage just last month, founder Bethany Scott-Morris says the city’s eclectic town, gown and tourist population made it the perfect fit.
“Iris & Violet has been my passion since we first opened two years ago,” says Bethany, a fashion graduate who worked as a buyer for River Island and then for start-up label Lost Ink before deciding to go solo in 2019.
“I have loved creating a unique shopping experience; a destination for fellow style lovers. The range of clothing, homewares and accessories really means that there is something for everyone.I have met so many amazing customers along the way and can’t wait to meet lots of new ones in Cambridge!”
With the rails stocked with a wide range of styles, spanning casual (slogan tees, easy-breezy summer dresses) through to occasionwear (think elevated fabrics, prints, detailing), and the shelves displaying everything from jewellery to ceramics, candles, home textiles, “our brand mix appeals to customers of all ages – from students to women in their 20s and
equally to the over-70s,” says the Iris & Violet team “We can often have different generations on a shopping trip and they can all find something they love.”
Gladys & George
Named lovingly after her grandparents Gladys and George, Sarah Weston’s Mildenhall- based boutique is a delightfully curated mix of womenswear, accessories, childrenswear and gifts. Summer designs offer a luxe palette, ice cream colours and gorgeous prints selected to fit the Gladys & George ethos – vibrant, fresh and affordable. Many of the collections are not restocked so if you spot something you love at this independent shop, don’t wait too long before making it yours. There’s also a click & collect service allowing you to browse and buy before collecting from the shop.
Gladys & George is at 7 High Street, Mildenhall, Suffolk. Opening hours Tuesday to Saturday, 10am to 5pm. See more at gladysandgeorge.com, Instagram @gladysandgeorge and Facebook gladysandgeorgeboutique
• Maria paisley printed belted tunic dress, £44.99
• Hand-beaded small hoops, £16.50
Swim with Grace
Graduating from her fashion buying and design degree during the pandemic Grace King faced a tough job market. “I decided to turn a bad situation on its head and start up my own business,” says Grace, who is based in Saffron Walden. “Being a fashion student and having a love for sustainability, travelling and swimming, I decided to create a sustainable swimwear brand called Swim with Grace.”
A visit to the Great Barrier Reef in 2016 made Grace reflect on the need for global change to prevent continued damage to the oceans and associated marine life. Also inspired by annual family trips to the Cornish coast and her father introducing Grace to the challenges of the Atlantic with a board in hand, Swim with Grace was born: “Through Swim with Grace I am able to channel my energy into building a brand which reflects my style as well as my values. My mission is to produce swimwear with a purpose. Designed with no hardware or ties, it is the perfect swimsuit for under the wetsuit to embrace the temperatures of the Atlantic. Not only are our pieces created using Econyl fabric that regenerates ocean plastic, they are designed with style and comfort in mind.”
• Ellie scoop back one piece, £75
• Stella spider back bikini set, £82
Hurrah! Stylish spectacle brand Cubitts, has chosen Cambridge to open its second site outside London. The Trinity Street site takes inspiration from the understated aesthetic of Kettle’s Yard and the influential Finella of Queen’s Road, Cambridge – the house designed by Raymond McGrath for Mansfield Forbes in the modern style that became an exhibition-piece-cum-arts-centre for creatives in the late 1920s. To mark the opening of Cubitts Cambridge, the company has designed three frame silhouettes which mark the history of Cambridge including: 01 – the shape worn by Tommy Flowers, English engineer and member of the code breakers at Bletchley Park; 02 – a classic Windsor round-eye, celebrating the bookish and academic roots of the city; and 03 – a sharp cat-eye, inspired by Lady Finella. As well as the super-stylish spectacles there are sunglasses and accessories. Go see.
Cubitts is at 18 Trinity Street, Cambridge and cubitts.com
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