Fashion: Shopping local for pukka pre-loved pieces
Pre-loved fashion has gone mainstream and is here to stay. Lisa Millard talks shop to three local treasures
Moss & Rose
The place: mossandrose.co.uk and Instagram @moss_and_rose
The people: Miranda de Graaf-Rose and Hilde Moseby Sills
The next pop-up: Events planned around Cambridgeshire, Essex, Norfolk and London, including Whittlesford on July 24. Personal shopping experiences on request. See website for dates and details
The story: Moss & Rose launched in 2019, following many chats between Miranda and Hilde about launching a business together that would incorporate their passion for vintage and fit around their children. “For us it’s about wanting people to realise that clothes aren’t to be worn one season and then thrown out. Also, as mums to young children, it is important to us to have a business that supports positive values we can share with the next generation,” says Miranda. Enter a vintage 1980s caravan called Cassie – she’s a beauty – and the duo’s shared love for pre-loved and planet-friendly fashion was on the road
The style: Wearable, functional and fun. Moss & Rose stock casual, sports and party pieces for women, men and children. “In fashion terms it is time to slow down,” says Hilde. “We want people to understand that although vintage from head to toe isn’t for everyone, it can be everyday wear. There is, guaranteed, a vintage piece for everyone.”
The message: Wear what makes you smile
Star summer buy: Skirts – versatile, comfy and they can flatter any body shape. Choose from lots of lovely prints which are fresh, light, and easy to wear or dress up as an occasion skirt. Wear over some leggings or tights if you are worried about an evening chill.
Luna House Boutique
The place: Luna House, 2 Butter Market, Bury St Edmunds and see Instagram @lunahouseboutique
The people: Owners Gillian Beeson and Anne Hawes, with support act by Amanda Sherring and Helen Copeland
The story: This group of like-minded women, who have worn and championed pre-loved fashions for years, have already worked together at their first venture (and still open, btw) 3catsVintage in St John's Street, Bury St Edmunds. Covid required selling online but they worried about the future of the High Street and town centre communities. “We decided to take the plunge and start up a pre-loved and vintage boutique in the centre of town,” says Anne. Luna House, a generously proportioned shop elegantly spread over three floors, was born and sells clothes, shoes and handbags, vintage furniture, homewares, artwork, upcycled lamps, jewellery and LPs. “We like to imagine that the pieces we sell have all had an interesting, previous existence and when you find something at Luna House you help give that item a new lease of life,” says Anne.
The style: Curated vintage and boho with some classics thrown in. Fabulous finds include true vintage dresses and men's summer shirts boasting bold patterns that capture the 1970s vibe currently trending and vintage and pre-loved denim as well as high street brands. Sustainability is at the heart of Luna – recycled tissue paper and newspaper is used for packaging and price tags and string gets multiple uses.
The message: Wear what makes you happy and feel comfortable
Star summer buy: Converse shoes and vintage Levi's are always popular, and there’s a lot of interest in costume jewellery rings and earrings.
The place: Jemporium Vintage, 6A Burleigh Street, Cambridge and see jemporiumvintage.co.uk and Instagram @jemporiumvintage
The people: Jenny Skilton
The story: “I always loved finding unique things to wear that nobody else had – there’s a thrill in knowing you’re wearing something special and inimitable. I wanted to see if I could do it on a bigger scale,” says Jenny, who started selling vintage clothes in Cambridge at the Record Fair 16 years ago. Now in a prime position on Burleigh Street, Jenny has seen the market grow and change: “When I started selling, I think the sustainability aspect to vintage was secondary but now so many people are aware of the effect of fast fashion on the planet.”
The style: "Casual, trend-led yet individual. Love a print, colour, detail and classic workwear staples," says Jenny. Expect lots of branded sports sweaters, Levi’s denim jackets and jeans, 90s summer dresses, cute re-worked summer tops, Dickies trousers and jackets, retro sunglasses, dungarees, backpacks, headscarves and choker necklaces. Sustainability runs through everything at Jemporium: “There’s very little waste as we mend what’s broken, re-work items to create something new, make scrunchies from extra dress fabric and bags and dresses out of the legs of Levi’s we cut for shorts.”
The message: Wear what you love. If you love it and it makes you feel good, then wear it. It sounds simple but the effect of feeling good in something is mega.
Star summer buy: Curating an outfit with a vintage 90s dress, multiway leather rucksack, sunnies, scrunchie and an oversized denim jacket.
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