Fashion: How to shop the sustainable way




Velvet spotlights three brands which combine on-trend design with people and planet-friendly practices

Thought of the Day

Thought Clothing at Cuckoo, Cambridge and Barton
Thought Clothing at Cuckoo, Cambridge and Barton

Cuckoo has been a long-term stockist of the eco label Thought. The brand’s love for natural and sustainable fabrics is combined with an eye for design and the result is always gorgeous. The Thought Veriena dress pictured comes with a fabulousprint inspired by Peggy Guggenheim’s travels and art collections. It’s crafted from a woven blend of organic cotton and Modal, making it drapey and luxuriously smooth – and in the sale at £60 (was £84.95). The dress is worn with a Linnoa Balear linen bag, currently £67.50 (was £134.95), which comes from Majorca, where the owner and designer combines a passion for textiles and environmental issues. The handcrafted bags are made from 100 per cent linen with printed cotton linings, and the handles are made from vegetable tanned leather and Pinatex vegan leather which is made out of Pineapple leaves.

All available from Cuckoo, St Mary’s Passage and Burwash manor Farm, Barton, Cambridge. See cuckooclothing.co.uk

Visionary

Wild Wood Hippo sunglasses are £99 from Javelin, Bury St Edmunds and javelnonline.co.uk (37953808)
Wild Wood Hippo sunglasses are £99 from Javelin, Bury St Edmunds and javelnonline.co.uk (37953808)

Wild Wood Sunglasses is an environmentally-conscious unisex brand boasting handmade frames carved from reclaimed wood. The company works with The Nature Conservancy’s ‘Plant a Billion’ campaign and, a nice touch, there is a tree planted for every pair of sunglasses sold. Each of the products is named after a particular endangered species to help raise awareness.

These Wild Wood Hippo sunglasses are £99 from Javelin, Bury St Edmunds and javelnonline.co.uk

Doing Good

Ngare earrings at Bohemia Design (39151222)
Ngare earrings at Bohemia Design (39151222)

Not only are these hand-beaded, two-tone earrings splendid to look at, but they are part of a collection rooted in a collaboration with women artisans from the Ngarendare Community in northern Kenya using traditional Czech glass beads. Bohemia Design acts as a bridge between traditional crafting communities and an audience who value authentic goods sustainably produced. We’re in. Ngara earrings, £24 at bohemiadesign.co.uk



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