Fashion: Escape to a wardrobe wonderland




Breezy dresses, swishy skirts, dramatic jumpsuits: there’s a dreamy feel to spring/summer’s key trends. Rohiny Belani, Velvet’s contributing fashion editor, invites you to take a break from your newsfeed and step into a dream new-season wardrobe, all from Cambridge boutique Bowns

All Yellow

Each season brings with it a new “it” colour, and this spring/summer we are coveting yellow, hoping it sticks around for more than six months. Why? Because yellow is so wearable yet underrated. What’s more, psychologists have suggested that wearing yellow can actually boost your mood. A chance to be on trend and happier? This sounds too good to be true. Here’s how to wear it, whether you want to be bold or start with the shade on a muted note.

* All items at Bowns Cambridge: see bownscambridge.com and follow @bowns_cambridge on Instagram

Tailor Made

When it comes to tailoring, the key is not to get too carried away. For a simple yet striking look, style a monochrome dress with a scarf and belt. White will always remain a favourite colour in the hot season, for those rare sunny English days. Meet the summer-approved alternative to your beloved oversized trouser suit: the jumpsuit. Stick with neutral tones, add a fancy belt providing a pop of colour, and you cannot go wrong.

* All items at Bowns Cambridge: see bownscambridge.com and follow @bowns_cambridge on Instagram

Prints Charming

Wear it for work or the weekend: the shirt dress is a summer wardrobe staple for the main reason it is so versatile. Opt for an oversized style, or alternatively add some zest to the look by selecting a classy print.

Prints are all about being edgy this season; maximalism is alive and well, more is more ringing truer than ever before.

* All items at Bowns Cambridge: see bownscambridge.com and follow @bowns_cambridge on Instagram

Meet the Team

Model & Contributing Fashion Editor: Rohiny Belani (@asweetrohmance)

Model: Kim Algar (@kimalgarfreelancemodel)

Photography: Rafal Lapszanski (@lapszanskirafal and rafallapszanski.com)

Hair: Nadia Webber (@nadiawebberartist)

Makeup: Emily Ray (@emilyray_artistry)

Stylist: Ines Mourao (@inescmourao)

On Location

Madingley Hall in Cambridge, built in the 16th Century, serves as a great location for conferences and weddings. However, the Velvet team took advantage of the venue’s great gardens and - prior to the coronavirus lockdown - shot the spring/summer editorial in its beautiful estate. The Hall is one of the few University venues to offer all year-round availability for residential and non-residential events, offering superb catering using locally-sourced, seasonal ingredients, a bar for that post-meeting wind-down, ample car parking and even croquet lawns in season.

* See Madingleyhall.co.uk and follow @madingley.hall

Shop the Looks

These pages showcase the spring/summer collection at Bowns, the independent boutique located at 24-25 Magdalene Street, Cambridge CB3 0AF, which recently celebrated 21 years of being in the trade. Find designer brands such as Weekend Max Mara, Chinti & Parker, Patrizia Pepe and many more. See bownscambridge.com and follow @bowns_cambridge on Instagram.

Video

The SS20 shoot was filmed for velvetmag.co.uk by Jacob Cameron Hill - @jacobcameronhill and jchvideography.com



More by this author



This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies - Learn More