Beauty: Make-up that's kind to people and planet

Natural beauties - Velvet shines a light on eco and ethical brands (37935764)
Natural beauties - Velvet shines a light on eco and ethical brands (37935764)

As we all move to become more conscious consumers, the hunt is on for make-up which combines high performance with being kind to both people and the planet. Alice Ryan finds products which tick all boxes

Dr. PAWPAW Tinted Peach Pink Balm, £6.95 for 25ml and £3.95 for 10ml,

Made from 100% natural and ethically sourced ingredients, Dr. PAWPAW’s vegan and cruelty free multi-taskers for lips, skin, body and hair are multiple award-winners. The latest iteration of the British brand’s iconic Soothing Balm, blended with papaya to nourish, aloe vera to soothe and olive oil to hydrate, comes in a palette of pretty tints and is designed for cheeks, lips and lids. Go easy for a natural look or layer up for a pop of colour.

CLEAN Reserve Solar Bloom Eau de Parfum, £82 for 100ml, Space NK, Trinity Street, Cambridge and

Manufactured from sustainably sourced ingredients via solar power and housed in entirely planet-friendly packaging - even the cellophane sleeve is made from corn and therefore compostable - CLEAN Reserve takes its eco and ethical credentials seriously. The NYC-based brand is serious about creating one-of-a-kind fragrances, too: take Solar Bloom, a scent with its head in the clouds (fresh citrus, floaty freesia) and feet on the ground (earthy green vetiver, charcoal). It’s truly memorable.

Dear Dahlia Skin Paradise Soft Focus Shine Control Powder Blooming Edition, £30,

Starring antioxidant-rich extract of Dahlia variabilis, said to have anti-ageing and protective powers, Dear Dahlia products are vegan and free from cruelty and chemical nasties (you’ll find none of the famed ‘big eight’, which includes dibutyl phthalate and formaldehyde, in DD formulas). This light-as-air mineral powder is an absolute winner, leaving skin soft focus but, unlike some mattifiers, genuinely fresh and dust-free.

Honest Beauty Everything Eyeshadow Palette, £25, select Boots stores and

Founded by Hollywood’s Jessica Alba with the tagline “made clean and born to perform are not mutually exclusive”, Honest Beauty is known for its boundary-pushing, high-pay-off botanical formulas. The products are designed with real life in mind: with its day-through-night selection of neutrals, spanning mattes, satins and shimmers, this palette will take you from office to out-out. All 10 shadows are velvety soft yet have good staying power, and the darks double brilliantly as liner.

Hourglass Unlocked Instant Extensions Mascara, £29, Space NK, Trinity Street, Cambridge and

This new mascara - a super-lightweight tubing formula which film-coats each lash for an elongated, fanned out, extensions-esque finish - is the first permanent addition to the Hourglass Unlocked range, which sees 5% of profits go to captive animal rescue organisation the Nonhuman Rights Project. Like all Hourglass products, it’s vegan and cruelty free. And it’s as easy to remove as apply: it slides off in warm water.

Mulac Cream Illuminator in Gleam, £11.96,

Thanks to its highly layerable cream texture and flattering champagne colour, Mulac’s Gleam highlighter punches well above its price tag. The Italian brand prides itself on creating high-performance products without recourse to parabens, silcons or animal testing: all its formulas are vegan and all-natural. Plus - nice touch - all its pans fit into a mix-and-match refillable palette, which reduces waste no end.

KVD Vegan Beauty Tattoo Liner in Trooper Black, £18, Debenhams, The Grafton, Cambridge and

It’s billed as ‘the Holy Grail of liquid liners’ and that’s no word of a lie. The dextrous felt-tip applicator means Tattoo Liner is unrivalled for precision; the pigment-rich, truly waterproof formula means it’s also unrivalled for impact and lasting ability. A calling-card product for KVD - which, founded in 2008, has in many ways blazed a trail for cruelty-free and vegan beauty, reformulating its entire range in 2016 to remove all animal ingredients - it’s now the US brand’s top-selling product.

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